Sud has over 20 years of experience working in the arts, and has worked across a wide range of artforms, including theater, dance, music, and visual art. He has commissioned projects and devised major strategic curatorial frameworks for festivals, venues, and iconic spaces throughout the UK.

He has worked with the Greater London Authority, London Legacy Development Corporation, and Arts Council England – and led major arts organisations and festival progammes including those with lasting profile such as 14-18 NOW. As a freelancer Sud has developed City of Culture bids, Place Partnership Projects, Borough of Culture Programmes, residency and lab schemes and major socially engaged artworks.

He is currently a Trustee of London Sinfonietta, Without Walls and Wildworks, governor of Rose Bruford College and an Artistic Advisor to Jerwood Arts.